Training Products

TRAINING PRODUCTS

The Maven offers interactive CDs, audio conferences and free articles. Each of these training resources is sure to increase your results and improve your media relations or client management skills.

One-hour CDs packed with interactive discussion, insider tips and real-world tactics!


	Phone Pitching Secrets: Grab Editors In The First 10 Seconds. Learn to successfully pitch in 10 seconds! Editors are busier than ever. You've only got a few precious seconds to tell they what you want and convince them to give you coverage. This highly effective seminar will teach you exactly what you need to know to deliver your message -- with everything an editor needs to know -- in 10 seconds. You'll Learn: Four things every editor wants from you How to craft a solid, concise pitch How to immediately grab an editor's interest Powerful techniques to make editors want more of the story

Email Pitching Secrets:

Tired of editors not responding to your emails? Jump out of the "Inbox" into their publications with these exciting, proven techniques!

Most editors average between 400 and 1,000 emails every day. That means that your email pitch is waiting in a cyber parking lot, waiting for someone to come along and select it out of all the others. How do you stand out and make sure your message is read?

Pros at companies like the world's largest PR firm, Verizon, State Farm and Six Flags have increased media bookings and coverage by over 30% using these powerful, proven techniques. Don't write another email until you've listened to this CD!

Phone Pitching Seven Ways to Generate Publicity When There's No News:

Our most popular seminar CD gives you seven proven ways to generate news coverage when there's "no news." You'll learn completely new ways to look for coverage so there will always be something to talk about! Expand your coverage, break into new media outlets and score continuing press hits with these dynamic techniques.

Six Flags' North American PR Managers came up with 157 separate story ideas in just 20 minutes using these techniques! See what they can do for your press coverage!

Phone Breaking Into National Press:

Top-tier media get hundreds of pitches a day. You'd better know what to say to make your 10 seconds count!br>
Unsure of how to approach national media? Don't know how Top Tier media works or how to get through to them? This dynamic, one-hour audio conference CD will give you insider tips to land coverage in The New York Times, Newsweek, Oprah, The Today Show and more. Here's a hint: pitching the New York media isn't like pitching anyone else -- you better know how to approach them and what to say to make your 10 seconds count!

PR 101 For People New To Public Relations:

New to public relations? Are you a Marcom manager now in charge of public relations for your firm? Graduating student or first-timer to the public relations function?

If you're new to PR and wondering how to manage media lists, reporters, clip books and special events, this seminar CD is for you! We answer all your questions about how PR works, what you need to know to set up a new PR department or make an existing one better. You'll learn how to approach, pitch and follow up with the news media, plus other valuable techniques for mastering the public relations function.

Effectively Managing Client and Supervisor Expectations:

Tired of explaining what you do to higher-ups? Wish managers would treat you with the respect you deserve? Need to set better boundaries with clients? If so, this "been-there" seminar CD is for you!

Do you have a supervisors who just don't "get" what you do? Does your manager reject your advice and undermine your decisions? Do you find yourself dealing with clients who treat you like in-house staff, despite the fact that you keep reminded them you are independent? The answer to all these situations can be found in this powerful, practical CD, which gives you six proven ways to gain respect, set appropriate boundaries and be seen as the expert you are.

Sell Your Story to National TV!

Wondering how to book The Today Show, Letterman, Ellen and more? You'll learn the secrets first-hand from a PR pro who's a legend in the entertainment industry. Don't Miss This One!span>

EXCLUSIVE!

Chandler Hayes, the man behind Dr. Phil's meteoric rise in the media and now Desperate's new publicist! will share his secrets to working with celebrities (including how to find and book them!), what TV producers demand from publicists, and how to come up with amazingly creative ideas that keep the national covers and segments rolling! Chandler has booked multi-part segments on The Today Show, Good Morning America and The Early Show, Newsweek, USA Today, Ladies Home Journal, and Good Housekeeping plus Letterman, The Tonight Show and Larry King Live.

LEARN HOW YOU CAN DO THIS, TOO!

The Maven does live audio conferences and teleseminars from time to time. Check out the event calender.