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PRESS KIT
Bio Information, FAQs and Downloadable Pics
Margo's Bio
Margo Mateas is an award-winning writer, 20-year public relations industry veteran and former newspaper and radio journalist who trains public relations practitioners to secure coverage in The Wall Street Journal, the New York Times, CNN, Oprah, USA Today, Time and more.
Margo writes the popular "Media Relations Maven" monthly column in PRSA's Tactics newspaper, which is read by more than 20,000 practitioners in several countries. In addition, her website draws more than 60,000 unique visitors each year from all over the world. Her email pitching tips and 10 Commandments of Smart Media Relations are included in the best-selling textbook, Public Relations Writing: Form & Style. She is also a frequent contributor to the Public Relations Strategist and Publicity Insider. She is the recipient of the Advertising Club of America's ADDY award, as well as PRSA's Polaris award. Margo is also the author of an eagerly-awaited book on media relations and pitching tips.
Prior to starting The Public Relations Training Company in 2001, Margo chaired an agency-wide task force on Media Relations Best Practices and traveled coast to coast training staff for Weber Shandwick Worldwide, a leading global public relations firm. Under her guidance, the agency scored more press coverage than ever before, meeting an entire year's worth of media metrics in just three months. She also served as a troubleshooter for key accounts including Toshiba, Mentor Graphics and Unisys.
For expanded bio, please click here.
Download Photos of Margo MateasPhotographs of Margo Mateas are provided in two formats (TIF and JPG), and two different file sizes. To download, right-click on the desired size and format and select "Save Target As" to save to your local drive.
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Frequently Asked Questions
What is the Public Relations Training Company?
The Public Relations Training Company trains public relations professionals to effectively pitch the media and increase press coverage. Practitioners double and triple their press coverage using our proven methods. Clients include the world's #1 PR firm, Fortune 500 companies and public relations agencies of all sizes.
What kinds of training do you provide?
- Pitching and media relations
- Presentation skills
- Team Building
- Management
- Strategic thinking
Who benefits from your training?
Anyone who has to talk to editors. The training is effective for junior staffers looking to gain experience, for mid-level practitioners wanting to brush up on skills or accomplish specific objectives, and for senior management who need to motivate and manage pitching staff.
What makes your training superior?
It works! Practitioners have increased their media coverage by as much as 300% after training. My methods are used by the world's #1 PR firm, Fortune 500 companies and more. Plus, I do pre-training surveys to pinpoint areas of improvement so the time spent training is extra effective.
Is media relations training different than media training?
Yes. Media relations training is for public relations professionals to improve their relationships with the media. Media training helps corporate executives practice being interviewed by television or newspaper reporters.
Why train instead of doing PR yourself?
Been there, done that. Helping a client sell a years' inventory in one month through a well-placed article made my day (and his year), but there's nothing quite like moving people through their frustration and having them say, "I can do this!"
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Hear the Maven's interview about getting on the Oprah show, taped at the International PRSA Conference in Philly! |
Press Releases
08-16-2005 - Maven Launches Multi-Media Website.doc
PRTC in the News
Read all about Margo in The Santa Cruz Sentinel.
Media SurveyMembers of the Media! Please take a second and take our media survey. It will help us train PR people to deal with you more effectively. Click here.