Retainers are cut, billable hours are down, staff is wasting time and you're trying to hustle in new business. It's a tough cycle -- unless you know exactly what to do to put yourself and your agency back in control.
This powerful CD set gives you the benefit of the Maven's 20-year career as an agency owner and top exec at the world's largest PR firm. You'll learn:
-- Why the old method of winning new business isn't working -- and what you need to do now
-- The top six money-wasters in your business and how to get rid of them
-- How to identify prospective clients' pain points to win their business
-- The five fatal mistakes agencies make that kill the New Business Pitch <br>
-- Three changes in your retainer contracts that can instantly make you more money
-- Six ways to increase revenue without raising your rates
-- Insider tips to how the Big Agencies maximize profits and distribute costs
-- Practical presentation tips for making the most of your New Business Presentation
-- Real-world advice on how to immediately grab and engage your audience
-- What to do if you "blank out" or lose your place during your presentation
-- How to overcome the "Seven Deadly Sins" of public speaking
-- How to reconnect with an audience if they tune out or disconnect while you're speaking
-- Inside secrets to taking control of the room and establishing authority
-- How to deal with hecklers and people who want to throw you off track
-- Seven ways to overcome fear and stage fright when speaking to groups
-- How to manage client expectations from the start so they don't treat you like in-house staff
-- How to push back on clients when they want you to do things that won't work
-- Managing the over-involved client so you can earn trust and do your job
-- Explaining to clients how the media works and what it takes to get their stories placed
-- Reassuring fearful or overly negative clients
-- Three ways to clarify expectations and determine what success is for the client
-- What to do when your firm can't deliver on what you promised
-- Maintaining authority with clients who want to overpower and bully you
-- Tips to understanding and setting reasonable goals with the first-time PR client
-- Effective interviewing techniques that get to the heart of your client's business quickly
-- Time-tested conflict resolution techniques for when things go wrong
-- Cultivating client loyalty, renewing retainers and up-selling new projects and services
NEW! Customizable Legal Contracts For Your Business!
 Sales
Magic
Stop wasting time and money trying to create contracts!
Everything you need, from proposals and retainer contracts to invoicing and collections, is already here for you, time-tested and attorney approved.
The Maven’s own attorney-tested legal documents provide you with legal protection for your business.
You'll receive these legal documents formatted in Word so you can easily customize them and drop in your own firm name and logo:
Agency billing codes that help you accurately identify and allocate time,work and keep track of account expenses. No more wondering, “where should this be billed?”
Proposal form to help you quickly outline the scope of services and expectations without letting them steal or shop your ideas
Agency retainer agreement that pays you up-front and eliminates accounts receivables. Spells everything out in the agency-client relationship, includes penalties and interest for default.
Letter of Agreement that concisely spells out the scope of the project or service along with the terms of payment.
Invoices that specify net terms and assign interest for late payments. Did you know if your invoice doesn't have an interest clause in it, you can't collect it?
Collection letters that make late-paying clients pay up
NO more wasting time and money trying to do contracts on your own, or making the mistake of thinking the one you have is going to protect you.
“I’ve worked with some of the best agencies in the country, and they all thought they had great contracts -- until their clients just refused to pay.
As soon as the agency brought me on board and I reviewed their contracts, I realized they were worthless. My contracts are fair to everyone but make it clear that your client has to pay you for the duration of the deal, no exceptions. And guess what? My clients get paid now, on time, and their accounts receivables drop considerably.”
The Media Relations Maven
Just turn on the CD, download the customizable contracts into your computer, and start making changes today.
Order Today. |
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