MEET MARGO

Margo Mateas is an award-winning writer, 20-year public relations industry veteran and former newspaper and radio journalist who trains public relations practitioners to secure coverage in The Wall Street Journal, the New York Times, CNN, Oprah, USA Today, Time and more.

Margo writes the popular "Media Relations Maven" monthly column in PRSA’s Tactics newspaper, which is read by more than 20,000 practitioners in several countries. In addition, her website draws more than 60,000 unique visitors each year from all over the world. Her email pitching tips and 10 Commandments of Smart Media Relations are included in the best-selling textbook, Public Relations Writing: Form & Style. She is also a frequent contributor to the Public Relations Strategist and Publicity Insider. She is the recipient of the Advertising Club of America's ADDY award, as well as PRSA's Polaris award. Margo is also the author of a forthcoming, eagerly-awaited book on media relations and pitching tips.

		Watch a Video Clip of the Maven
	Pitching is Tough (Audio Clip) Margo relates as both a peer and consultant National Book Pitch LA Times Hit Common Pitching Mistakes

• Selling an entire year’s inventory for a client through a single story placement
• Generating $100,000 in sales leads for a client through two key placements
• Extensive reputation management and crisis communications which increased positive publicity more than 800%
• Publicizing the first showing of Titanic artifacts in the United States
• Helping California’s American Indians prepare for and pass Proposition Five,
  which legalized gaming on Indian reservations

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The Maven's powerful training methods are included in this top-selling college PR textbook by Doug Newsom and Jim Haynes.