Tired of editors turning you down? Unlock the secrets of working with the media in this powerful CD set, which gives you six, hour-long CDs jam-packed with insider tips, tools and techniques on each specific skill set required to master media relations, including:

-- Phone Pitching Secrets
-- Email Pitching Secrets
-- Breaking Into National Print Outlets
-- Selling Your Story To National TV Shows
-- Seven Ways To Generate New Story Angles
-- Saving The Story When A Reporter Says, "No"

The Maven delivers a dynamic and interactive "tell-it-like-it-is" learning experience, filled with "aha! moments" and hilarious stories of how she successfully pitched Time, Newsweek, USA Today, The Today Show and others, based on her 20 years experience as a journalist and award-winning PR pro.

You'll laugh, you'll want to keep listening and you'll learn to:

-- Understand how the media works and how reporters think
-- Approach local and national media, from newspapers to TV talk shows and online outlets
-- Know how and when to do "story origami" to make a story fit a particular outlet
-- Act in the media's best interest when selling a story
-- Push back on clients and bosses until you get everything you need to sell the story
-- Develop instant rapport with reporters and establish a relationship
-- Write email pitches editors will read and respond to
-- Write effective press releases, social media releases and media alerts
-- Work with celebrities and book clients on The Today Show, Larry King Live and more
-- Get celebrity booking information (even secret websites!) from a Hollywood insider
-- Get coverage in major outlets like CNN, USA Today, The Wall Street Journaland others
-- What to say when reporters are rude, give you the brush off or hang up on you
-- What it takes to make your story worthy of national news media attention
-- How to win the respect of New York based reporters so they won't eat you alive
-- Understand the crucial differences between newspaper, magazine, radio, TV and online outlets
-- Discover ongoing ways to continually develop new and creative story angles
-- Turn evergreen stories into compelling feature stories
-- Get press on every aspect of the company, not just your CEO and products
-- Salvage a bad story or prevent a media relationship from going sour
-- Increase media tour bookings and press interviews by over 30%

Preparation is key

Pitching the Impossible

This set also includes:

-- The 10 Rules of Smart Media Relations
-- The Anatomy of A Pitch
-- The Four Essential Pitch Ingredients -- and why your pitch won't work without them

The Media Relations Master Pack is perfect for Brown Bag sessions. It's essential for:

-- Ramping new employees up quickly
-- Ensuring everyone on the team has the same skill sets
-- Creating a standardized way of conducting media relations -- Giving seasoned pros new skills and tactics
-- Having an in-house guide you can turn to at any time
-- Brainstorming what campaigns will work and which ones won't
-- Discovering why past pitches haven't worked and what to do differently now


"The Maven's Media Relations Master Pack is a must-have for anyone in public relations. The Maven takes the mystery out of working with the media and leads you, step-by-step, into how to craft a perfect pitch and then sell it to reporters. I did what her CDs said, and landed three features on my client the next week. Powerful tips -- and entertaining, too!!" -- Doug Motel, SiteOptimized.com

For 1/10th the cost of attending each of these day-long seminars, you can have all the pitching information you need, to use over and over again.
Order Today.