About The Media Relations Maven

ABOUT PRTC

What is the Public Relations Training Company?

PR Training The Public Relations Training Company is the nation’s premier media relations training firm. Founded in 2001, PRTC helps Fortune 500 companies, PR agencies, governments, non-profits, independent practitioners and students to get more press coverage. Known all over the world as The Media Relations Maven from her popular column in PRSA's Tactics, PRTC President Margo M. Mateas is a former newspaper journalist and a 20-year PR veteran.

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We teach the inside secrets of scoring break-out press coverage,
including how to:

Secure top-tier national coverage
Break into business and financial outlets
Create blockbuster media relations campaigns
Develop feature coverage from minor stories
Generate press coverage when there’s “no news”
Develop ongoing relationships with key reporters
Pitch editors over the phone in just 15 seconds
Write attention-grabbing emails editors respond to
Write effective press releases
Overcome negative publicity and turn reporters around

We provide a wide variety of custom public relations and management training

On-site public relations workshops
Media relations seminars
Audio conferences
Books
CD's
Individual coaching

Who benefits from PRTC training?

PR agencies wanting to get account staff new ideas and more effective media relations skills
PR managers wanting to generate more publicity about their products & services
Independent practitioners looking for someone to bounce ideas off of
CEOs who want to take their company PR to the next level
PR students seeking the real-world media relations training they didn’t get in college
Business owners wanting to generate publicity for their businesses
Marcom managers taking over the PR function

PRTC also does strategic planning and management consulting

Does your company need help with strategic planning, management issues or troubleshooting a project? PRTC can blast through what’s holding you back and get you where you need to be – in a single session.

Contact Margo about Training